Your trusted partner for India market entry and growth—delivering local intelligence, regulatory clarity, and strategic insight for global decision-makers.

We are an India-focused global consultancy firm delivering strategic insights for market entry, expansion, and localisation. Through a robust expert network and a strong compliance-led framework, we empower decision-makers to act with precision and confidence in one of the world’s most dynamic markets.

Strategix India Consulting (SIC) is a specialised consultancy dedicated to helping international companies and emerging global startups enter India with confidence, clarity, and the right strategy. We partner with brands across Food, Beverages, Cosmetics, Dairy, and Nutraceuticals, etc enabling them to understand the Indian consumer, meet regulatory expectations, and build a strong, sustainable market presence.

India is one of the world’s fastest-growing consumer markets—but also one of the most complex. Many promising international brands from Asia, Europe, the Middle East and beyond struggle to navigate this landscape. They face challenges such as unfamiliar regulatory standards, product formulation requirements, packaging guidelines, pricing barriers, and limited understanding of Indian consumer behaviour.

Your Gateway to Successfully Entering and Growing in the Indian Market

We saw this gap clearly.

Global startups entering India lacked end-to-end guidance on:

• Whether their product fits Indian regulatory norms

• How to adapt formulations for the Indian climate & compliance

• Packaging changes required for Indian retail

• Understanding Indian consumer preferences

• Conducting Market Research & Feasibility Studies

• Crafting the right entry, branding, and marketing strategy

• Finding the right partners, distributors, and local teams

That's Where Strategix India Consulting Comes In

We were built on the mission to bridge this gap—offering a one-stop, India-focused consulting platform designed specifically for international companies.

Our team combines deep industry expertise, strong local data driven market knowledge, and a global outlook to ensure your India entry is strategic, compliant, and growth-driven. We help you navigate the complexities, avoid costly mistakes, and build a brand that resonates with Indian consumers.

Without the right support, many brands found it difficult to connect with the right Indian audience or build a strong foothold in the market.

Our Purpose

To empower global brands with the insights, strategies, and execution support they need to unlock the full potential of the Indian market.

Our Commitment

We don’t just guide you—we partner with you through each stage of your India journey, from initial assessment to launch, expansion, and long-term success.

Our Vision

To be the most trusted consulting partner for global brands entering India—empowering them with clear insights, strong strategy, and deep local expertise to launch, scale, and succeed confidently in one of the world’s most dynamic markets.